Trillium Wins Two Silver Anvil Awards
Marketing and communication work with the Cystic Fibrosis Foundation honored
Together with its client, Trillium was honored with the highest awards in two categories:
- Marketing – Consumer Services – Other
- Internal Communications – Associations/Government/Nonprofit Organizations
PRSA received nearly 700 entries and awarded 56 Silver Anvils. Other winners included large, international public relations firms with their clients such as JetBlue, Hilton, and NASA. The Cystic Fibrosis Foundation was among only a handful of health nonprofits selected by the judges and announced at a gala ceremony in New York.
Since 2015, Trillium has been working with the Foundation to reposition and promote its services that assist people with CF, families, and healthcare providers with insurance, financial, legal, and other concerns related to life with CF. Trillium helped the Foundation brand and launch its formerly underutilized services as one comprehensive offering: CF Foundation Compass. Within the first year, patient assistance cases handled by the Foundation increased by 258%. Key to success was deeply engaging stakeholders throughout the process. See the Compass case study.
About the Silver Anvil Award
Since its inception in 1944, the annual Silver Anvil Award has been recognizing excellence in public relations and communication. The iconic award symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement. Entries are judged on their research, planning, execution, and evaluation, while also considering factors such as creativity, ethics, and budget.