Too often public health and social change efforts implement the same approaches over and over, but Trillium aims higher. With research as the basis for all our work, we help our clients see the challenges they face from different perspectives and plan approaches carefully designed to work. We challenge our clients to and ourselves to define the “why” behind an initiative’s activities.
Our planning approach includes:
- Clearly defining problems to be solved
- Setting measurable objectives
- Narrowing target audiences and learning what makes them tick
- Crafting strategies and tactics to reach those audiences
- Developing messaging and materials
- Planning evaluations to show whether an approach is working, or needs correction